Certain types of apps will have extra rules and specifications in order to make sure customer privacy and safety is ensured. Here are a few notable ones:
- Health and Health Research - Health, fitness, and medical data are especially sensitive and apps in this space have some additional rules to make sure customer privacy is protected. Most of these rules will naturally show up as you input the information about your app into the app stores, though there’s a couple things to think of before submitting your app:
o It can often help to reference a credible source for any medical or health related information you are displaying in your app. Also, a little bit of text saying “consult with your doctor before trying” is always a good thing.
o Apps may not use or disclose to third parties data gathered in the health, fitness, and medical research context for advertising, marketing, or other use-based data mining purposes other than improving health management, or for the purpose of health research, and then only with permission.
- Kids – For many reasons, it is critical to use care when dealing with personal data from kids, and we encourage you to carefully review all the requirements for complying with laws like the Children’s Online Privacy Protection Act (“COPPA”), the European Union’s General Data Protection Regulation (“GDPR”), and any other applicable regulations or laws. Here are a few other things to note:
o Apps not in the Kids Category cannot include any terms in app name, subtitle, icon, screenshots or description that imply the main audience for the app is children.
o Apps intended primarily for kids should not include third-party analytics or third-party advertising. This provides a safer experience for kids.